Instagram released an update that drastically changed the way the app was used earlier on Thursday. It involved tapping through the home page, as you would on stories, instead of the normal scrolling. However, Instagram’s head said that the release was a test, and an “accident”.
Instagram Update Backlash
Following the update, the release got a lot of negative comments on Twitter and Facebook, with some calling the new version “the absolute worst update they’ve ever released”, and “absolutely horrible”.
Instagram reversed the update within an hour. Adam Mosseri, Head of Instagram, said on Twitter that it was an “accident”, and only meant as a test.
Sorry about that, this was supposed to be a very small test but we went broader than we anticipated.
He replied to several users on Twitter saying that it “should already be rolled back”, and apologised for any confusion.
Instagram released a statement calling the issue a “bug”, saying that everything should be back to normal again.
Facebook, who own Instagram, has had a bad 2018. They were rocked by the Cambridge Analytica scandal. User numbers has plateaued and management said margins would narrow as it invested in additional employees and tech tools to help restore user trust in the platform and better serve its mission of connecting people in a positive way.
Share prices for the company fell by 20% throughout the year due to their challenges, and according to the Pew Research Center, a significant percentage of users are checking the app less frequently.
Instagram, who Facebook bought for $1bn in 2012, has helped them capture younger consumers, who are increasingly avoiding the largest social network in favour of photo-based alternatives.